An integral segment of CertainTeed’s Central Marketing Center of Excellence, the Content Marketing team is responsible for the planning, conception, writing, and editing of marketing materials and thought leadership in support of our brand/sales/marketing efforts across multiple business units, distribution channels, audiences, and countries. The team is a strategic partner to business stakeholders and the brand team, collaborating to create targeted marketing campaigns and tactics that reinforce our brand/product messaging, positioning and objectives, and guidelines, in an effort to increase share-of-voice and awareness for CertainTeed.
The Content Writer works with Manager, Content Marketing and other members of the Content team to develop quality content, focusing on supporting specific business and product-level strategic objectives for our Exteriors Product Group (EPG) portfolio (Roofing, Siding, etc.). Candidate should be comfortable writing and editing materials covering a broad range of topics and targets.
As a writer, the candidate will be expected to clearly articulate CertainTeed’s brand message, product positioning, and go-to-market strategies; and develop a strong grasp of specific subjects and audiences over time. The candidate will also work with internal colleagues, along with agency and freelance resources, to ensure consistent quality and integrity in our written materials. The candidate will maintain CertainTeed’s brand position and showcase CertainTeed’s value proposition through insightful content and well-written copy. Additionally, the Content Writer will assist in coordinating multimedia projects – from photography to video, including the sourcing and directing of photographers, image review, video scripting, on-set direction support, draft reviews, and publishing.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.com
Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.Apply Now
Posting Date: 07/26/2021
Job Code: 587061See yourself here